You learn the craft from the ground up: choosing your gear, setting up the camera and placing the lights until the frame truly looks cinematic. And you see it all on real shoots behind the scenes, step by step, as if you were on set with us.
Alongside the courses you get 7 tools that work with you on every project: the client brief, the shot list, a camera and lighting simulator, a colour palette, captions, project costs and profit, and invoices and quotes. Learn, shoot and price your work in one place.
Practical content, never boring
Behind the scenes of real projects
It's one of the best ways to learn, but it takes years to master any skill. With everything changing every day you won't keep up, and you'll lose a lot of time without well-paid work that keeps you secure and lets you invest in your skills again.
You shoot video, but without a style of your own you're like many others in the field. The client sets the price, and if you raise yours they'll simply hire someone else.
Trying professional gear is expensive: buying it costs a lot and renting it does too, which limits what you can do with equipment you've never explored.
Most productions are confidential, so filmmakers can't show what happens behind the scenes and the full experience of a shoot is never passed on.
There are thousands of free videos on YouTube, but when you try it yourself you hit strange problems nobody showed, and worst of all you can't tell where the problem is.
Learning from many sources scatters you. Without an artistic point of view and a philosophy of your own, your work stays average or acceptable and never becomes professional.
The complete solution
+100 videos
More than 100 practical lesson videos without a boring minute or useless extras. We were so careful we used lots of L and J cuts so we don't waste a frame, let alone a second, of your time.
POV PROJECTS
Imagine attending more than 6 real shoots, with the director standing next to you on location explaining it just to you, showing every detail he sees and how he thought it through, step by step. This isn't theory: I'm giving you all my secrets, things that cost me thousands of dollars and years of trying to learn.
ONLINE COMMUNITY
Once you have everything explained down to the last detail, you practise lesson by lesson and share the challenges, problems and creative questions you ran into, and I guide and correct you at every stage of production so you get it right on your next shoot.
POV PROJECTS
A set of professional colour-grading secrets I prepared from my own work and the projects I post on social media, made for you and ready to apply to your projects and videos to take them from an ordinary picture to a cinematic one.
Inside the system
Not just recorded videos: a complete experience of visual pleasure and practical knowledge.
Learn to choose the right gear for every shoot and every location: from the camera and lenses, and how to mix the lenses you buy or rent to serve your work, to stabilisers like the gimbal and even the right computer for editing. You'll understand your gear, make the right choices and stop wasting money on equipment you don't need.
Every videographer's foundation is understanding the basics and the settings that shape the picture you shoot, like frame rate, shutter speed and white balance, and how to set up the camera properly for a cinematic image. Together we'll understand the exposure triangle and how to control the aperture and exposure for a balanced picture, then shooting in Log: why we use it and how to shoot it right to keep as much detail as possible.
In this part you learn the language of cinema and how to build a visual scene on purpose. We cover camera angles and shot sizes and when to use each one to serve the story, then camera movement and how it adds motion and meaning to a scene, and shooting styles like gimbal and handheld and when each one fits. You'll also understand composition and blocking to arrange the frame for a balanced, strong scene. The goal is to start thinking in the language of cinema and building deliberate scenes, not random shots.
And how light changes the picture and makes the real difference in its quality. You'll understand the types and sources of light and how to choose the right one for the scene and the look you want. You'll learn about the quality of light and how to control it with modifiers like softboxes, diffusers and grids, the difference between harsh and soft light and how each one shapes a scene. You'll also learn cinematic lighting styles used in films and ads, how to build lighting that serves the scene and gives it depth, and how to place several lights in the frame for a balanced, professional cinematic result. In the end you'll be able to think about light and control it on purpose… and shoot scenes with strong lighting that gives your work a professional cinematic feel.
You'll learn the basics of recording sound professionally on set, because sound matters as much as the picture in any visual work. You'll understand the different types of microphones and when to use each one, how to record on set to get clear, clean sound without noise, the types of audio cables and what they're for, and how to connect the mic to the camera or recorder properly. You'll also understand the camera's audio settings and how to set them to avoid common problems. In the end you'll be able to record clean, professional sound that supports the picture and makes the final work complete.
You'll learn how to plan a scene before the shoot starts: building a storyboard to picture the shots before you take them and a mood board to set the project's look and feel. You'll understand the value of visual inspiration in developing your eye and building stronger ideas, and learn to make a shot list that organises the shots and makes the shoot run smoothly. In the end you'll walk into any shoot with a clear plan that helps you work professionally and in order.
You'll learn how to turn video from creative work into a professional business with a steady income. You'll understand the market, the kinds of clients you can work with and how to define the services you can offer as a videographer. You'll learn to price your work properly, build a strong portfolio that shows your level and attracts clients, and communicate with clients and run shoots professionally, from the agreement to delivery. The goal is to understand how to build a clear career path in video and turn your skill into a real, lasting income.
In this part you go behind the scenes of real shoots that were made and published on social media. You live the whole experience behind each project, from preparation and planning through creative decisions and choosing the right gear, to lighting and the actual shoot on location. We follow what happens on set step by step, how challenges are handled and how an idea becomes a filmed scene. You'll also learn practical details traditional lessons rarely explain, like how to think while shooting, make quick decisions and deal with real conditions. The goal isn't just to see the result but to understand the full journey of making a video from the point of view of a videographer working on real projects.
We'll learn how to use AI tools in a practical, realistic way in professional video, and when to use them to develop ideas, build scenes, add visual effects and make the workflow faster and smarter. We'll look at the most reliable platforms and where each one fits best, and learn the basics of writing prompts and building clear instructions that get results closer to what we see in our heads. The goal isn't to replace the videographer but to help them produce with more awareness, more speed and more possibilities.
Video reviews
Real video reviews from Fooda Academy students telling their journey through the course.
A student's review of the course
A student's review of the course
A student's review of the course
A student's review of the course
A student's review of the course
A student's review of the course
A student's review of the course
With your subscription
Tools we built for a videographer's actual work: price a shoot, practise camera and lighting, invoice a client, and spend less time editing.
ProCost
Pick the gear, the crew, the expenses and your margin, and ProCost works out the client price, your profit and where every pound goes.
CineLab
A simulator with real Canon, Sony and Nikon cameras and lenses in 3D scenes. Change the shutter, aperture, ISO and ND and watch the picture change.
ProInvoice
Write the lines of your work, the discount and the tax, and ProInvoice adds it up into a PDF you send the client from your phone.
Pro Shotlist
Write your idea and pick the kind of video, and Pro Shotlist gives you a shot list with each shot's size, lens, movement and gear, to change as you like and print for the crew.
Brief Builder
Send your client a link with simple questions, and Brief Builder turns the answers into a clear brief: the goal, the audience, the platforms, the references, the deliverables and the budget.
Cine Palette
Take the colours from a frame you love or build a palette from one colour, and Cine Palette tells you where each colour goes in the scene and how much of it.
ProCut
A gift with your subscription: the ProCut editing add-on free for 24 months
ProCut runs inside Adobe Premiere Pro and saves you hours of manual editing.
What students say
Saleh Shaker
Mostafa Hosny
Hassan Wafy
Naeem Al-Mursi
Mahmoud Gamal
Abdelrahman
Abdelrahman Ghandour
Ahmed Raafat
How do you get the most out of it?
This course isn't about memorising or flimsy old information. It's a real journey that starts with deeper understanding, moves to hands-on practice and ends with real results you can use to raise your work and present it with confidence.
Pick the course that suits you and start learning and growing
Choose the payment method that suits you and complete your subscription
Your login details arrive once your subscription is confirmed
Sign in to the platform and start watching and practising right away
Investment plans
Different plans, one goal: deeper understanding and real experience. Choose what suits you right now.
All nine courses, fully self-paced
But today, until places fill up, it's only
$170
Launch offer on the new package for the first 100 subscribers
Most popular — save 73%
Every course + every gift + full follow-up
But today, until places fill up, it's only
$250
$210
Offer for the first 100 subscribers only, before the price goes back up
Get your money back, no questions asked, within 48 hours of joining, as long as you haven't watched more than 5 lessons.
Why this system?
Traditional courses
YouTube
عبدالرحمن
عبدو السمان
محمود جمال
سلمان حسن
What students say
Content built with love and given sincerely, with a real impact on videographers of every level.
Khaled Ibrahim
Videographer
I'm only about a quarter of the way through Mahmoud Fooda's shooting and lighting course, and what I've learned has already made a big difference. I've used my camera for about four years, and this is the first time I discovered settings inside the camera that could lift the image quality like this. The camera settings part made me understand the numbers instead of memorising them. But what really impressed me was building the lighting: setting up the right lighting for the place, the angles, and controlling the shadows. Honestly, this course is a treasure.
Mahmoud Magdy
Content creator
Thank you, Fooda. It's one of the best courses I've watched, from the basics of shooting to cinema language and pre-production. The part I got most from was lighting, because it was explained so clearly and practically.
Sameh Owainat
AI specialist
I'm Sameh Owainat, known for my AI work. Why would someone like me take a filmmaking course? Because every scene, even one made with AI, has to rest on real understanding: a good frame, the right lens, proper lighting and a well-chosen location. That's the foundation of any professional work. The course added a lot for me, and Fooda's effort shows in every detail.
I've taken lots of courses, lectures and sessions from professionals, and I find yours truly one of a kind, full of great information.
I came in with a decent background and thought I'd just watch the behind-the-scenes, but every lesson surprised me with something useful. In the lighting lesson, for example, I knew about CRI and nothing more; now when I buy lights I actually understand them instead of knowing a few numbers.
Mahmoud Tolba
Editor
One of the simplest, easiest explanations I've had, like we're sitting together and you're just talking it through. The course makes you want to get up and try everything right away. A to Z, plus the support I get whenever I'm stuck.
Mostafa Kandil
Photographer
The course is excellent. You can see the effort in it, and the teaching is so simple and smooth that anyone, even with no background, can follow. Every point is explained calmly with clear examples. Anyone who joins will save themselves a lot of time.
I was just telling my editor friends today that this is the best investment in a filmmaking course with a trainer. I haven't watched it all yet, but whatever I look for, I find, and the way it's organised is brilliant.
I've been a director for 12 years, and the course still showed me a lot I didn't know. Whatever your level, it will help you, and everything is explained in detail.
Mahmoud Fooda Director and director of photography
Your trainer
Mahmoud Fooda is a documentary and commercial director and director of photography. In 2023 he founded Pluto Frame, a media production company specialising in documentaries, brand and commercial films, which brings brands and stories to life with a cinematic look and an emotional drive.
Since 2020 he has shared his filmmaking journey online through educational content, behind-the-scenes looks and practical storytelling tips, inspiring thousands of videographers and filmmakers.
After years of hands-on experience as a one-person filmmaker, Mahmoud chose to turn what he knows into a course focused on real-world filmmaking and cinematic storytelling.
1-to-1 consultation
A private online hour with Mahmoud Fooda: show your work, ask what's been holding you back, and leave with a clear plan.
Not available right now
Remind me when they openWhy this system?
Yes, the course is designed for every level.
Whether you're a beginner who wants to learn video from scratch or you have experience and want to grow to a professional level.
It starts with the basics, explained clearly and simply, then moves step by step to advanced techniques and practical exercises that help you improve and build your own style.
Absolutely, you can reach that quality
because the course doesn't just show you the result, it takes you fully behind the scenes, step by step.
I share every last detail of the work I do, from the thinking, the preparation, the gear and the lighting to the final shot, so you understand how this work is really made instead of just watching it.
Yes, during the course you'll shoot practical projects that help you build a strong portfolio showing your video skills.
You'll learn how to choose the right shots and present your work professionally, ready to show clients or add to your accounts and platforms.
Let me be clear: your place is reserved in the masterclass's private community, and I'll answer any question you have in a detailed, practical way, as you're used to from me.
Whatever plan you chose, your place in the community is reserved.
Yes, new lessons and content are added regularly, open to every subscriber at no extra cost for the length of their subscription.
Yes, the course doesn't focus on one kind of shooting. It builds a complete understanding of the craft of video, so you can apply it to ads, content, documentaries, content creation or any other kind of video production.
Yes, you get a certificate as soon as you finish all the lessons.
Don't worry: you have a 48-hour guarantee to get your money back in full if you haven't finished 5 lessons of the course and didn't find what we promised. Just email us at [email protected] and we'll refund you.
Don't skip this part
You'll hold the camera understanding every detail, stand on location able to deliver a video that wows your client, and your portfolio will be so strong they ask for you by name. If you don't take the chance, 15 days, maybe 15 months, will pass and your work will stay the same.
Use it at checkout and get the discount right away
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